A man in party hall sees one girl without partner – availability of
market. He then requests his friend to introduce him to her – indirect
marketing. His friend refuses – lack of creditable channel members. He
then walks towards the girl and introduce himself – direct marketing.
The girl walks away – mismatch of demand and supply. He again walks
after her and tells her he is rich man – persuasive advertisement. The
girl turns back and slaps him – customer’s feedback. One man appears in
front of her and takes her away – competition in market.
He looks around and finds no single girl – non-availability of market. The man comes out of the hall frustrated and walks to his home– failure of business idea!